Email accessibility is an important part of any business’s commitment to inclusion and diversity. Creating emails that are accessible for all customers, regardless of their abilities, helps businesses reach a wider audience, demonstrate their commitment to inclusivity, and comply with laws protecting people with disabilities. In this article, we will look at the benefits of email accessibility, how you can make it a priority for your business, best practices for making sure your emails are accessible to everyone, and helpful resources for ensuring email accessibility. When done properly, inclusive email accessibility can help ensure that no one is excluded from accessing the content of your emails.

What is Email Accessibility?

Email accessibility is the practice of making emails accessible to users with disabilities. It involves ensuring that emails are optimised for visual impairments and motor impairments, as well as ensuring that content can be read by assistive technologies. By making emails accessible, companies can ensure they reach all potential customers, demonstrate commitment to inclusion and diversity, and comply with laws protecting people with disabilities.

Creating accessible emails requires thought and attention to detail. This means considering the type of email being sent (eg newsletters or marketing), the layout of the email (fonts, colours, images), the language used (avoiding jargon or overly complex words) and more. All these elements need to be considered in order to make sure everyone can access your emails.

Additionally, it is important that you have a clear understanding of best practices for creating accessible emails so you can ensure they meet legal requirements. This includes adhering to WCAG 2.1 AA guidelines which provide an array of recommendations on how to make documents readable by screen readers or other assistive technology devices used by people with disabilities. These include providing alternative text descriptions for images or videos, using proper headings and structural elements like lists or tables for organising content, avoiding pop-ups or auto-playing audio/video files etc.

Furthermore, it is also important to consider who your audience is when designing your emails - do they have visual impairments? Do they use certain assistive technologies? Are there any cultural considerations? Knowing who you are writing for will help you create more inclusive email content that meets their unique needs.

Creating accessible emails does not have to be complicated or time consuming but it does require thoughtfulness and attention to detail in order for businesses to reach all potential customers and comply with laws protecting people with disabilities. Taking into account user experience as well as legal requirements will help ensure everyone has access to your emails regardless of their abilities.

Benefits of Inclusive Email Accessibility

In this section, we will explore the many benefits of email accessibility. Making emails accessible can improve customer experience and satisfaction by providing customers with a greater range of options to access information. For example, if you provide alternative text for images and graphics, then people with visual impairments are able to understand the same content as everyone else. This can result in increased customer loyalty and a better overall impression of your company.

Email accessibility also provides companies with an opportunity to reach more people than ever before. By considering different disabilities and creating emails that are inclusive of everyone's needs, businesses can tap into a larger potential audience than ever before. Moreover, it demonstrates to customers that the company is committed to inclusion and diversity - an increasingly important value for consumers when choosing who they want to support.

Finally, adhering to email accessibility guidelines helps companies avoid legal issues due to non-compliance. There are already laws in place that protect people with disabilities from discrimination or exclusion in the workplace or from services or products based on their disability status. By making sure emails are accessible for all customers, companies reduce their risk of legal repercussions due to non-compliance with these laws. With the right steps, companies can provide that everyone can access their emails and reap the rewards of an inclusive approach. Not only does it open up new markets for businesses but it also creates a better customer experience and peace of mind knowing you're doing your part in terms of compliance with regulations relating to disability rights. Email accessibility is something every company should prioritise moving forward if they want to be successful in today’s competitive landscape while still being mindful of its social responsibility towards society at large.

How to Make Email Accessibility a Priority

Making email accessibility a priority is essential for any company that wants to ensure their emails are accessible and compliant with laws protecting people with disabilities. Here are some tips on how to make sure your emails remain accessible:

Set Clear Goals and Objectives: To prioritise accessibility, companies need to set clear goals and objectives for their email design process. This should include specifications for font sizes, colour contrast ratio, images alt-texts, HTML structure, language used and compatibility with assistive technologies. Having clear goals in place will help companies create an effective strategy to make sure all emails remain accessible.

Identify & Fix Existing Inaccessibility Issues: Companies should also review existing emails to identify any potential accessibility issues. Any identified issues should be addressed as soon as possible so that they do not affect future emails. Companies should also consider using automated tools like WebAIM’s WAVE tool or Google’s Lighthouse tool to help identify any potential issues.

Integrate Accessibility into Email Design Process: Making sure that all emails are accessible from the start is essential for keeping them compliant with regulations protecting people with disabilities. Companies should integrate accessibility into every step of the design process – from deciding what content should be included, through to coding and testing – so that it becomes part of the natural workflow.

Ensure Compatibility with Assistive Technologies: It is important for companies to make sure their emails are compatible with assistive technologies such as screen readers or magnifiers used by those who have visual impairments or motor difficulties. This includes making sure images have descriptive alt-texts, links have descriptive anchor texts, and HTML elements have meaningful labels associated with them.

Regularly Test Emails: Once an email has been created, it is important for companies to regularly test them using automated tools as well as manual QA processes in order to make sure they remain accessible over time. Testing can help identify any potential problems before they become a problem – which helps save time and money in the long run. By following these steps, companies can prioritise email accessibility and make sure all emails are accessible for everyone - no matter what device they are using or what disability they may have - helping them reach more customers while staying compliant with laws protecting people with disabilities

Best Practices for Making Emails Accessible

Creating accessible emails is an important step for companies to provide their content can be viewed and interacted with by everyone. Here are some best practices for making emails accessible:

  1. Include alternative text for images: Describing the content of images in words helps people with vision impairments understand what is being presented through visual elements. When adding alt text, make sure it accurately describes the image, as this will be read aloud by screen readers.
  2. Structure content based on priority: People who use a keyboard to navigate your email need to be able to differentiate between different types of content quickly. By structuring your email with headings, lists, and other semantic HTML tags, you can make it easier for users to find the information they need quickly and efficiently.
  3. Ensure color contrast meets accessibility standards: A low-contrast ratio between foreground and background elements can make it difficult or impossible for people with visual impairments to read text or identify important buttons or links in an email. Make sure all color combinations meet WCAG 2AA guidelines and have a minimum contrast ratio of 4:5:1 (text/background) when possible.
  4. Use semantic HTML tags: Using appropriate HTML tags helps visitors easily identify different types of content in an email, such as headings, lists, links, etc., which aids both keyboard navigation and SEO optimization of your emails. Additionally, using semantically correct HTML ensures that those using assistive technology get the right information about the structure of your email when they use a screen reader or other device that reads out its contents aloud.
  5. Provide keyboard-only navigation: Keyboard shortcuts help those who cannot use a mouse navigate more efficiently through webpages or emails –so provide them! Make sure every interactive element within an email—like call-to-action buttons—can be accessed via keyboard shortcuts without any difficulty; this way everyone can interact with your emails in the same way regardless of how they access them! By following these tips and making accessibility a priority from the start of creating each new email campaign, companies can ensure that everyone has access to their emails—and reap all the benefits that come along with creating inclusive content!

Resources for Ensuring Email Accessibility

For companies looking to guarantee that emails are accessible to all users, there are several resources available. Firstly, a checklist of best practices should be created which includes guidance on alternative text for images, content structuring, colour contrast standards and more. Additionally, tips for designing emails with accessibility in mind - such as clear font sizes and styles along with contrasting colours - should be considered. It is also important to understand the four principles behind the Web Content Accessibility Guidelines (WCAG) 2.1 AA – perceivable, operable, understandable and robust – so that compliance can be achieved. Other key considerations when making emails accessible include context sensitivity/informational hierarchy; use of language; meaningful link text; audio/video alternatives; user interface components; and compatibility with assistive technologies like screen readers. A variety of tutorials and other resources are available online which can provide further assistance in ensuring email accessibility while adhering to laws protecting people with disabilities. By utilising these tools and following the aforementioned guidelines companies can ensure that their emails are up-to-date with accessibility standards while still providing an enjoyable experience for all users regardless of ability.


In conclusion, creating accessible emails is essential for companies to reach all potential customers, demonstrate commitment to inclusion and diversity, and comply with laws for people with disabilities. Making email accessibility a priority should be the primary goal of any company committed to providing an inclusive experience. To do this, businesses must ensure that they are following best practices such as using alt-text, and employing plain language in their emails. Additionally, companies should take advantage of the many resources available online to gain a better understanding of email accessibility standards and ensure their emails are compliant with relevant laws.

Ultimately, businesses should remember that failing to make emails accessible can have serious consequences. Not only will this limit your potential customer base and damage your reputation as an inclusive business, but it could also result in legal issues if you fail to meet the requirements of disability laws. By taking steps now to ensure that everyone can access their emails, companies will benefit from improved customer experience and satisfaction as well as increased customer loyalty. Let’s all work together to make sure everyone can access our emails!


Email Marketing, Accessibility